Michaela’s experience as a Global Graduate

24 Jul 2020
Global Graduate
Life at BAT

My name is Michaela and I joined BAT as a Global Graduate back in September 2016. I won’t dwell too much on what happened during the program, except to say that it was a really exciting (and challenging) time where I got exposed to some great projects and some great people. I’d rather focus on what happened afterwards. 

After the program, I was fortunate enough to end up where I started – in the Snus team, this time as a Brand Executive. This meant that I didn’t have to start from the beginning and learn the ropes but could quickly get up and running. I was tasked with working for one of our fastest growing Snus brands in our biggest Snus market, Sweden, taking on a lot of responsibility from the start. It felt like a pretty big task at the time, despite having some experience from the role previously. I would lie if I said I didn’t put in some long hours at the office over the next few months, but it was really exciting to see the brand grow and establish a footprint in the market, and to feel like what we are doing was making a difference. My favorite thing was to go to the sales conferences we put on a few times a year and talk to the sales organization and feel the excitement.

And the hard work paid off. In July last year I was lucky enough to be promoted to Brand Manager in the same team and the same brand. The Graduate Program helped prepare me for this (at least almost – some things you have to learn the hard way) and for me it felt like it really provided me with a best foundation I could have asked for to get a fast-paced career in BAT.

My advice to anyone out there looking for their first job, make sure you go for a company that has a plan for you. Of course, a big part of the decision comes down to what you will get to do – Graduate programs are popular and for good reason, because you get to experience so much. However, equally important is what’s going to happen when you are done. I knew when I was done there was a role waiting for me, and it made me enjoy the program even more. It meant that I didn’t have to worry about the future and could just focus showing the company what I could do.

Fast forward a year and a half

I am now based in our new area head quarter in London working as an Area brand manager with focus on another one of our growing businesses, Vapour. It has been an exciting journey trying something completely new, and I continue to be grateful for the opportunities the global graduate program has given me.

– Michaela, Global Graduate


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